Facebook Fan Pages, “Like” It? Or Not?

Several writer friends have asked what the benefit is of having a Facebook “Like” or Fan page.

Some writers have already established friendships and reader audiences in the hundreds, even thousands, under their regular profile pages, and don’t see a need for a separate page. This seems to work well for author friends who 1. don’t write under a pen name, or 2. write more general mainstream and/or non-erotic works.

Before my Like page was created, a regular page worked just peachy for me–until I started getting friend requests from kids, nieces, nephews…

It turned into a pain to manually type in names and block every under-ager from seeing a post announcing a new erotic book release under my pen name. And, not all of my friends and family were comfortable with what I write, either. So on my personal page, I’d have customize and type in about 20 names of people who might take offense at seeing my author updates.

Enter my Like page on Facebook. As I started tinkering around with it, I appreciated the differences between a Like page and a regular profile page. Suggesting the page to friends was also as easy as clicking a button.

You can also restrict certain countries, and age groups under 21, from viewing/finding your Like page. There’s also a Likes graph of sorts that I don’t pay attention to because I get a weekly summary e-mailed to me that breaks things down nicely.

Now, I’ve had writers tell me that the thought of starting up a Like/Fan page makes them feel awkward, even a bit self-serving or pretentious. The biggest reason for me to have one is that it makes it easy to focus on the right audience for my erotic romance fiction. And, I can post R-rated excerpts, photos and videos without someone getting all huffy about its content.

“Like” them or not, these pages can be a great tool to help you promote, interact and attract potential readers.

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3 Responses to Facebook Fan Pages, “Like” It? Or Not?

  1. Lelani Black says:

    One thing I want to add to my above blog, Like pages reveal “impressions” on each post. Meaning if you’ve posted a link, and it gets click-thru’d, shared on other walls that might get viewer or clicker traffic as well, the handling of that link accrues a number of views, or impressions.

    I’ve attached a better url that illustrates what I’m talking about. I don’t believe there is a reliable means to really know how many people have seen what you’ve posted. I’ve only got over a hundred people on my Like page, but not all of them might be active users, either. I might post one link, or one status, get 3 likes, but in twenty-four hours, I’ll get a number of “impressions” on that link (only the Admin or page author can see impressions) that indicates the link got, for example, 50 impressions–even if only 3 people liked that link. Is it fair to think that more than 3 people saw the link? Of course it is. Is it fair to say there were 40 people exactly who “clicked” on that link? Who knows.

    When I posted a video of world champion surfer Kelly Slater doing an interview, that link got over four hundred “impressions.” Of course, 99 of those “impressions” were probably me clicking away on that link to slobber and drool over those gorgeous sea-foam green eyes of his, but hey, who’s counting?
    http://www.baekdal.com/insights/what-per-post-impressions-on-facebook-really-mean

    Like

  2. Maria D. says:

    I think the idea of a “Like” page for an author is fantastic! Especially if you write about topics that underage children shouldn’t be reading – I can totally understand why you would not want a young niece or nephew to read something on your Facebook page – sometimes we “fans” get a little too “TMI” for the pages…lol….

    Like

    • Lelani Black says:

      Oh absolutely, Maria! That Facebook page allows the author important measures of control. Some authors do choose to stay with regular pages as they can still control a lot of who can see what. It’s as simple as blocking the page from being viewed by non-friends.

      Like

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